The affiliate channel continues to mature into a staple element of a retailers marketing budget. In the US alone, more than 80% of retailers devout 10% of their budget towards an affiliate channel; generating an industry forecasted to surpass 6.8 Billion USD between 2015 and 2020.
Australia likewise is following suit to US and Europe with thousands of brands leverging the affiliate channel. Cost per acquisition campaigns are the mainstay revenue channel for publishers needing to monitize their properties; whilst retailers and service providers benefit from the low risk - high yield properties of publishers.
The affiliate industry paves the way for new innovative platforms aimed at consumer retailing with significant sales now driven through online and mobile shopping apps including Social, Comparison and Cashback apps taking the lead in generating mass sales.
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